What is Airbnb Superhost?
Superhosts are experienced hosts who provide a shining example for other hosts, and extraordinary experiences for their guests. Once a host reaches Superhost status, a badge will automatically appear on their listing and profile to help you identify them.
Airbnb launched their Superhost program in 2016 to reward their most devoted hosts with a special VIP status benefits such as improved search placement, better booking conversions, and at the end of the day, more revenue.
How to Qualify for Airbnb Superhost Status?
The four criteria that hosts must meet to become an Airbnb Superhost are:
Host a minimum of 10 stays in a year
Respond to guests quickly and maintain a 90% response rate or higher
Have at least 80% 5-star reviews
Honor confirmed reservations (meaning hosts should rarely cancel)
Why you are not a Superhost yet?
in 2018, 76% of Airbnb hosts did not qualify for the Superhost program simply because they did not receive enough reservations within the year.
Quality of reviews was the second biggest impediment to achieving Superhost status. From the hosts with sufficient bookings in 2018, only 34% had a rating of 4.8 or above.
The remaining hosts did not qualify due to either a low response rate or canceled bookings.
Cleanliness and value are the biggest differentiators between Superhost and non-Superhost.
There’s an often overlooked aspect of what makes a customer happy. Most people think that a good review is driven by an easy check-in, a comfortable bed, or clean bathrooms. While they all play a part, getting a perceived “good deal” has been proven to be the biggest contributing factor.
Take a second for that to sink in. If you’re struggling to get to 90+% occupancy, adjusting your rate down can create a virtuous cycle. Guests that believe they received a good deal are much more likely to leave a 5-star review. More people read those glowing reviews and book your property.
What are you missing?
Airbnb has the ultimate power over the success of its hosts. One of the promises Airbnb makes to hosts willing to jump through the Superhost hoops is more listing views. Appearing on the first page of the search results for your market is a fantastic incentive.
The impact of achieving the Superhost status appears to be minimal, with only 5% improvement in listing traffic for Superhost properties.
We found that the Superhosts have an 81% higher occupancy rate. Superhosts are better able to find the delicate balance between occupancy and nightly rate. The conclusion that can be made is that dynamic pricing is a critical component of not only maximizing revenue, but also for achieving Superhost status.
Our data shows that Superhosts globally earn 60% more revenue per available day, fueled by their ability to be booked nearly twice as often as their non-Superhost peers.
Our findings are clear that hosts earn significantly more revenue on Airbnb when they receive the Superhost stamp of approval.
The uptick can be seen in these key performance indicators:
Experiencing an 81% higher occupancy rate
Earning 60% more revenue per available day
A 5% improvement in listing traffic
Putting in the necessary time, effort, and strategy toward elevating your host status makes a difference in your short-term rental profitability. This is further validated by Airbnb’s recent announcement regarding the launch of Airbnb Plus. The company is making a continuous effort to classify and reward hosts who provide consistent and exceptional experiences.
How AirHomy can help you to get there?